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Case Studies Aug 6, 2026 1 min read
automation support case study

How a self-service portal cut support tickets by 60%

Three repetitive questions made up 70% of the support queue. A three-week portal shipped them back to the customer.

How a self-service portal cut support tickets by 60%

The ticket queue that never shrank

A software company was drowning in repetitive support tickets. Every week, the same three questions accounted for 70% of the queue: "Where is my invoice?", "How do I reset my password?", and "Why is my report empty?" Each one required a human to open a database, look something up, and reply.

Support wasn't the problem. The information was just stuck in places customers couldn't reach.

What we built

A self-service portal that answers those three questions directly from the existing database — no new data entry, no duplicated systems. Customers log in, see their invoices, reset their password, and check report status themselves. The portal sends a notification when a report is ready, so "why is it empty" stopped being a question.

Where the time went

  • Week one: mapping the three questions to the data behind them
  • Week two: building the portal against the existing API
  • Week three: testing with real customers and shipping

The outcome

Support tickets dropped by 60% in the first month. The team that used to answer the same question forty times a day now works on the backlog that was always being postponed. The customers got their answers in seconds instead of hours.

The best part: nothing new had to be learned. The portal looks like the product, works like the product, and was shipped in three weeks for a fixed price.

Reading is good. Shipping is better.

Tell us what's broken and a human will come back with a fixed-price proposal within 48 hours.

Submit a problem